Brandy is a developer, designer, and DOER who could out-hustle Jay-Z. She is Growth Strategist Engineer at Docspace, as well as a keen YouTuber and Instagrammer. Brandy's work has received recognition and acclaim from Awwwards. She has been featured in Glamour and Money magazine for her work on social media for paving the way for other female developers. If she isn't coding or creating content, you can find Brandy running laps around the beautiful lakes of Winter Park, FL or sipping espresso at the local coffee shops.
Can you tell us a bit about your startup, Docspace?
We build software for the automotive industry. More specifically, we help AP automation by enabling users to review, approve, and retrieve invoices in seconds.
You transitioned from engineering to more of a business role. What motivated you to make the change?
This was something I always knew would happen, since I am someone who doesn’t like doing the same thing everyday. I started off in marketing at a software development company, and the only thing I couldn’t do, at that time, was the coding. Next, I moved to a startup where I spent my time on the engineering side, building out a mobile app. After doing that for almost a year, I knew I needed a change. My husband needed help with marketing and business development, at the time, so I made the switch- and here we are!
What’s it like working with a significant other?
Absolutely the best thing. Josh and I knew that we wanted a life together- not one where we just saw each other at night and discussed our days.
Josh is an amazing leader and someone who I respect entirely so working together is a privilege because I get to learn firsthand about bootstrapping a company. We push one another on a daily basis, and help each other achieve our individual and our shared dreams and goals.
Beyond your startup, you also invest time and energy building your personal brand. Who should invest in building a personal brand and why? Any tips for people just starting out?
I think everyone nowadays needs to build a personal brand, especially if you are in tech. Almost all of my opportunities have been a result of this brand that I have built and the work I have produced. If you want to get noticed by bigger companies, build a brand and engage with those companies on social.
What are your hopes for young women who are interested in startups?
Have confidence in yourself. Don’t ever think about the stuff you can’t do because you will remain incompetent. Instead, look at all the things you CAN do, and build off of those. The rest will come.
What is something you’d like people to know about your job (that they probably don’t)?
Sales is an essential part of the startup ecosystem. In the tech world there can be this dev vs. sales mentality and I think as leaders of these startups there needs to be way to celebrate them both together. I have now been on both sides and they are both challenging in their own ways.
What is the best piece of advice you have ever received?
No matter what, always produce the best work and do it with a smile. What this means to me is always be willing to work hard and put in the hours to produce the best work possible-and do it with a smile! Because people never remember what you wear or what you said, but they remember how you made them feel. So when you are working with difficult teammates or clients, you always need to be the bigger person and treat everyone with respect. People will remember that.
Top productivity hack?
To-do lists. Specifically, creating high level to-do's to map out your week, and then creating actionable items from those to plan out your individual days.
Favorite thing to do for fun?
Hanging out with Josh outside of work! Our relationship involves a lot of business talk, but when we aren’t working, we have fun together. I love it.
Best way to de-stress?
Running! I absolutely love going for my run everyday after work. I get to challenge myself mentally and physically in a different way and I love it. I hope I am running well into my 80s.